The video game packaging market was valued at USD 3650.90 million in 2021 is expected to reach USD 6133.60 million by 2029, registering a CAGR of 6.70% during the forecast period of 2022 to 2029. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Video game packaging refers to making enclosure structures that are designed for providing support and protecting video game devices. Corrugated boxes, bags, clamshells, paperboard boxes, thermoformed trays, blister packs, and pouches are some commonly available video game packaging which are manufactured by using plastic, metal and glass materials.
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Global Video Game Packaging Market Dynamics
Drivers
Growing digitalization.
The rising digitization increases the penetration of consumers towards Internet of Things (IOT) which is driving up the global need for adequate all-purpose packaging for video game products. The global market needs for video game packaging which are boosted by the growing adoption of smart computing devices such as tablets, laptops mobile phones, smartphones, and smart computing in several developing and underdeveloped countries which are expected to increase the growth of the video game packaging market.
Increasing demand for sustainable packaging
Many e-commerce companies are aiming on the use of sustainable packaging solutions such as paper based packaging in order to reduce the use of the plastic wastes and moving towards the use of paper-based packaging. This trend is also anticipated to hit the video game packaging market, which is sensitive to exterior impacts with better design to make packaging stronger.
Increase the demand of paper and paperboard in packaging
Paper and paperboard is a material which is widely used for the production of video games packaging. Several video games are breakable in nature so it requires those packaging which provides complete safety for the product. Paper and paperboard give that strength and rigidity for the product. Other features of paper and paperboard are soft and polished finish and superb printability which is making it more popular among video game companies.
Opportunities
Technological advancement
Technology development is embedded into packages which makes a convincing business case for video game products with the potential to increase profits and reduce costs. Technological advancement in the electronics packaging are forcing to video game industries for the manufacturing of innovative packaging because the electronics packaging design is evolving at a speedy rate.
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COVID-19 Impact on Video Game Packaging Market
The spread of virus during Covid-19 pandemic’s had a severe impact on the sales of packaging solutions globally, the video game industry continued to exhibit remarkable growth. The computer and mobile phones sector drive the demand for the video game packaging. The restrictions and lockdowns on the movement of people imposed by many governments all over the globe. The spread of coronavirus forced people to stay indoors and spend their time in several indoor activities, such as playing video games, thus driving the number of users and the number of hours spent on playing online games.
Global Video Game Packaging Market Scope
Gaming Type
- Console
- Tablet
- Smartphone
- Downloaded/Box Personal Computer
- Browser Personal Computer
Accessories
- Labels
- Lidding
- Others
Material
- Glass
- Aluminium
- Paper and Paperboard
- Plastics
- Teak and Others
Type of Transaction
- Physical
- Online/ Micro transaction and Digital
Distribution Channel
- Direct
- Retail
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