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Egg Protein Market Dynamics
Drivers
Increasing number of consumers around the world are shifting toward a high protein diet
The rise in demand for animal protein, combined with the growing consumer preference for low-fat, high-protein diets, has resulted in a remarkable increase in global consumption of animal protein such as egg. Breakfast products containing protein and fiber-rich ingredients are in high demand in the market, as an increasing number of consumers around the world are shifting toward a high protein diet to start their day, which is expected to provide valuable retail shelf space and market share globally in the egg protein market.
Growing demand for clean label products
Clean label products are completely natural, non-GMO, and made with real ingredients, with no additives or preservatives. The main benefit of a clean label product is that consumers can easily read the ingredients and that it is organic and free of chemicals. Companies should have good packaging design, food product transparency, and simple ingredients with functional benefits.
Furthermore, rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are some of the other factors expected to drive egg protein market growth.
Opportunities
The increased popularity of flavoured egg protein recommend the consumption of egg protein by physicians, fitness trainers, doctors to full fill the need of protein content of the body will create ample opportunities for the market to grow.
COVID-19 Impact on Egg Protein Market
During the pandemic, demand for egg protein increased due to the COVID-19 outbreak. During the pandemic, eggs and egg protein products provided nutritious food to maintain immune health. To comply with the restrictions, many farms delivered eggs via e-commerce websites. Individual egg consumption in the United States is expected to exceed 250 eggs in the year 2020. This is primarily due to increased awareness of the health benefits of eating eggs during the pandemic. This resulted in numerous launches in the egg protein market over the previous years to meet consumer demand and serve nutritious food in a variety of desirable forms.
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Global Egg Protein Market Scope
Product Type
- Egg White Powder
- Whole Egg Powder
- Egg Yolk Powder
Function
- Thickening
- Leavening
- Emulsifying
- Crystalization
- Others
Flavours
- Strawberry Flavor
- Vanilla Flavor
- Unflavored
Distribution channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Medical and Drug Stores
- Online Stores
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Egg Protein Market Regional Analysis/Insights
North America dominates the egg protein market due to the largest share in terms of revenue, with high consumption of additional protein content among individuals as well as the rapid acceptance of egg protein in the dietary supplement.
Asia-Pacific is expected to grow during the forecast period of 2022 to 2029 as India is amongst the fastest growing egg producer in the world.
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