What is the trend in the automotive display market?
The automotive
smart display market is expected to grow significantly in the coming years,
driven by a number of factors, including:
- The increasing demand for luxury and
premium vehicles, which typically come with more advanced display
features.
- The growing adoption of electric vehicles
(EVs), which require more displays to provide information about the
vehicle's status and performance.
- The development of new display
technologies, such as curved displays, augmented reality (AR) displays,
and head-up displays (HUDs).
Here are some of
the key trends in the automotive display market:
- Growing demand for larger and
higher-resolution displays: Consumers are demanding larger and
higher-resolution displays in their vehicles. This is due to the
increasing popularity of infotainment systems and navigation systems.
- Increasing adoption of digital dashboards: Digital
dashboards are becoming increasingly popular in new vehicles. Digital
dashboards offer a number of advantages over traditional analog
dashboards, such as the ability to display more information and the
ability to be customized to the driver's preferences.
- Rising demand for head-up displays (HUDs): HUDs
project important information, such as speed and navigation directions,
onto the windshield. This allows the driver to keep their eyes on the road
while accessing important information.
- Growing popularity of curved displays: Curved
displays are becoming increasingly popular in new vehicles. Curved
displays offer a number of advantages over traditional flat displays, such
as a wider field of view and a more immersive experience.
- Development of new display technologies: New
display technologies, such as augmented reality (AR) displays, are being
developed for automotive applications. AR displays can project information
onto the windshield or dashboard, which can help the driver to avoid
obstacles and make better decisions.
Modern vehicles have transformed from mere
modes of transportation into connected machines with hundreds of digital
components connected to the Internet. Besides, In-Vehicle Infotainment (IVI)
system and other vehicle software components and interfaces require high definition
displays showing everything from music to movement speed.
Computing plays a causal role in automotive
vehicles in all facets of their operation, from advanced driving-assistance
systems (ADAS) and autonomous driving (AD) to engine management, emission
control, and climate & the human-machine interface (HMI), all powered by
general-purpose graphics processing units (GPGPUs).
Automakers are developing highly
interoperable software and operating systems to bridge the many complex
automotive systems in a vehicle. Automotive GPUs can be deployed in a
functionally safe way to provide data to the driver without failure. These
factors make GPU-powered displays imperative for automotive.
The rise of 4K displays and
high-dynamic-range (HDR) content has been noteworthy in the last four to five
years. Many customers today prefer more for larger screens, making their way to
the mass market. Consumers also are beginning to expect this level of
reliability in their vehicles. With the rising demand for extra pixels and GPU
compute requirements, the Automotive Smart Display market is expected to expand
exponentially.
Automotive Smart Display Market - Segments
The Automotive
Smart Display market analysis is segmented into type, technology, applications,
display size, and region. The type segment is sub-segmented
into rear-seat entertainment touch screen display, center stack touch
screen display, advanced instrument cluster display, and others.
The
technology segment is
sub-segmented into TFT LCD, PMOLED, AMOLED, PMLCD, and others. The applications
segment is sub-segmented into telematics, navigation,
infotainment, and others. The display size segment is sub-segmented into 3"-5", 6"-10", >10". By
regions, the market is sub-segmented into the Asia Pacific, Americas, Europe,
and rest-of-the-world.
Automotive Smart Display Market - Geographical Analysis
Europe
leads the global Automotive Smart Display market, heading with the augmenting
demand from luxury or premium cars and SUV makers. Besides, major automakers
such as Audi, BMW, Porche, and Lamborghini drive the region's market share. The
UK, Germany, and France are major Automotive Smart Display markets in the
region.
North
America holds the second-biggest share in the global Automotive Smart Display
market, witnessing increasing demand. The proliferation of autonomous cars
pushes the growth of the regional market. Additionally, stringent safety norms
and increasing awareness about the safety systems installed in an automotive
system drive the growth of the market.
The Automotive
Smart Display market in the Asia Pacific has emerged as a profitable market
globally. Huge numbers of technological advancements and OEM and aftermarket
parts companies influence the region's market growth. Moreover, the increasing
numbers of display manufacturers shifted from western regions to emerging APAC
countries provide a huge impetus to market growth.
Global Automotive Smart Display
Market - Competitive Analysis
The Automotive
Smart Display market appears highly competitive, with several well-established
players forming a competitive landscape. Players focus on product development
and incorporate strategic approaches, such as collaboration, mergers &
acquisitions, product launch, and expansion to gain a larger competitive share.
They make substantial investments to drive R&D for the development of
required technologies and expansion.
Major
Players
Players
operating in the global Automotive Smart Display market include Panasonic
Corporation (Japan), Delphi Technologies (UK), LG Display Co. Ltd. (South
Korea), Visteon Corporation (US), Denso Corporation (Japan), Robert Bosch GmbH
(Germany), 3M Company (US), Magneti Marelli S.p.A (Italy), Continental AG
(Germany), Nippon Seiki Co. Ltd (Japan), Nidec Corporation (Japan), Qualcomm
Technologies Inc (US), and Synaptics Incorporated (US), among others.
Industry/Innovation/Related
News:
March
25, 2021 ---- TomTom, a leading global independent location technology specialist,
launched its new automotive navigation system, a cloud-native hybrid navigation
solution developed for the automotive industry. This next-generation
navigation, integrated with vehicle sensors, enables the display of vital
information linked to advanced driver assistance systems and refueling or
recharging needs.
TomTom's
cloud-native in-dash navigation can offer drivers a new user interface designed
around the company's safety and ease-of-use principles. These intuitive
interfaces can be displayed on the cluster screen, center stack, passenger
screens, and head-up display (HUD), in different sizes and aspect
ratios.
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