Global Automotive Head-up Display (HUD)
Market Overview:
The automotive
head-up display market is growing profusely. The market growth attributes
to the increasing awareness for safety features and vast advances in automotive
& display technologies. Moreover, the growth of luxury and premium cars
escalate the market on the global platform.
The market is booming and expected to gain
prominence over the forecast period. According to a recent study analysis
published by Market Research Future (MRFR), the global automotive head-up
display market is poised to create exponential valuation, registering a
whopping double-digit CAGR over 24.9 %. Growing traffic concerns have led to
increasing the demand for head-up displays in the automotive sector.
Augmented reality head-up displays would
help to make driving even more comfortable and safe soon. The increasing demand
for head-up displays to improve the consumer experience in vehicles to ensure
safety is a major growth driver for the head-up displays market.
However, the light efficiency of these
head-up displays is low due to the complex structure of the optical system used
provided in it. This, as a result, is impeding the growth of the market. Also,
the high cost of windshield HUD is another restraint that could hinder the
market growth.
Major
Players
Payers
leading the global automotive head-up display market include Rockwell Collins
(US), Continental AG (Germany), Nippon Seiki Co. Ltd. (Germany), Yazaki
Corporation (Japan), Denso Corporation (Japan), Delphi Automotive PLC (UK),
Visteon Corporation (US), Panasonic Corporation (Japan), BAE Systems (UK), and
Robert Bosch GmbH (Germany) among others.
Global Automotive Head-up Display
Market - Segments
The
automotive HUD market report is segmented into components, product types,
technology, application, and regions. The component segment is sub-segmented
into video generators, projectors/projection units, display units, software,
and others. The product type segment is sub-segmented into windshield HUD, combiner HUD, and
others.
The
technology segment is sub-segmented into augmented reality (AR) and
conventional. The application segment is sub-segmented into premium, luxury, and mid-segment
cars. The region segment is sub-segmented into Asia Pacific, Americas, Europe,
and rest-of-the-world.
Global Automotive HUD Market - Regional Analysis
Asia
Pacific dominates the global automotive head-up display market with the
burgeoning automotive sector in the region. The demand for automotive HUD in
this region is gradually growing with the strengthening economy in India,
China, and Southeast Asian countries. Besides, leading head-up display manufacturers
are shifting their bases in major emerging economies in this region, providing
impetus to the market growth.
Advancing
automotive and display technologies, alongside the increasing number of OEM and
aftermarket companies, drive the growth of the market. Moreover, the adoption
of automotive HUD in the mid-range car segment led by improving socio-economic
conditions in the region boost the market size.
North
America is the second-largest market for automotive head-up displays. Factors such as stringent safety norms and
increasing awareness about the safety systems installed in vehicles boost the
market size.
The automotive
head-up display market in Europe has emerged as a profitable market globally.
The market growth is driven by the augmenting demand for luxury or premium cars
and SUVs equipped with automotive head-up display systems.
Automotive Head-up Display Market - Competitive Analysis
Highly
competitive, the automotive HUD market appears fragmented due to the
presence of several well-established players. These players incorporate
strategic approaches such as mergers & acquisitions, collaborations,
expansion, and technology/product launches to gain a larger competitive
share.
Industry/Innovation/Related
News:
March
31, 2021 --- Himax
Technologies, Inc. (Taiwan), a leading supplier & manufacturer of fabless
semiconductors and display drivers and BOE Varitronix Limited (Hong Kong), a
leading global supplier of automotive display products, announced their
partnership with a leading new energy vehicle (NEV) maker secure a flexible
AMOLED automotive display solution design.
Recently,
the solution has been applied to the customer's upcoming launch of a flagship
NEV model. The partnership would allow Himax to promote its innovative automotive
display solutions and nurture its leading-edge AMOLED technology. The deal is
further expected to help Himax launch advanced display solutions to the
ever-growing car market, especially for NEV.
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