Automotive
Head-up Display (HUD) Market
The automotive head-up display market is growing
profusely. The market growth attributes to the increasing awareness for safety
features and vast advances in automotive & display technologies. Moreover,
the growth of luxury and premium cars escalate the market on the global
platform.
The market is
booming and expected to gain prominence over the forecast period. According to
a recent study analysis published by Market Research Future (MRFR), the global
automotive head-up display market is poised to create exponential valuation by
2030, registering a whopping double-digit CAGR over 24.9 % between 2022 and 2030.
Growing traffic concerns have led to increasing the demand for head-up displays
in the automotive sector.
Augmented
reality head-up displays would help to make driving even more comfortable and
safe soon. The increasing demand for head-up displays to improve the consumer
experience in vehicles to ensure safety is a major growth driver for the
head-up displays market.
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However, the
light efficiency of these head-up displays is low due to the complex structure
of the optical system used provided in it. This, as a result, is impeding the
growth of the market. Also, the high cost of windshield HUD is another
restraint that could hinder the market growth.
Major
Players
Payers leading
the global automotive head-up display market include Rockwell Collins (US),
Continental AG (Germany), Nippon Seiki Co. Ltd. (Germany), Yazaki Corporation
(Japan), Denso Corporation (Japan), Delphi Automotive PLC (UK), Visteon
Corporation (US), Panasonic Corporation (Japan), BAE Systems (UK), and Robert
Bosch GmbH (Germany) among others.
Industry/Innovation/Related
News:
March
31, 2021 --- Himax Technologies, Inc. (Taiwan), a leading
supplier & manufacturer of fabless semiconductors and display drivers and
BOE Varitronix Limited (Hong Kong), a leading global supplier of automotive
display products, announced their partnership with a leading new energy vehicle
(NEV) maker secure a flexible AMOLED automotive display solution design.
Recently, the solution has
been applied to the customer's upcoming launch of a flagship NEV model. The
partnership would allow Himax to promote its innovative automotive display
solutions and nurture its leading-edge AMOLED technology. The deal is further
expected to help Himax launch advanced display solutions to the ever-growing
car market, especially for NEV.
Automotive
Head-up Display Market - Competitive
Analysis
Highly
competitive, the automotive HUD market appears fragmented due to the presence
of several well-established players. These players incorporate strategic
approaches such as mergers & acquisitions, collaborations, expansion, and
technology/product launches to gain a larger competitive share.
Global Automotive Head-up Display Market - Segments
The automotive
HUD market report is segmented into components, product types, technology,
application, and regions. The component segment is sub-segmented into video
generators, projectors/projection units, display units, software, and others. The
product type segment is sub-segmented into windshield HUD, combiner
HUD, and others.
The technology
segment is sub-segmented into augmented reality (AR) and conventional. The
application segment is sub-segmented into premium, luxury, and
mid-segment cars. The region segment is sub-segmented into Asia Pacific,
Americas, Europe, and rest-of-the-world.
Global Automotive HUD Market - Regional Analysis
Asia Pacific
dominates the global automotive head-up display market with the burgeoning
automotive sector in the region. The demand for automotive HUD in this region
is gradually growing with the strengthening economy in India, China, and
Southeast Asian countries. Besides, leading head-up display manufacturers are
shifting their bases in major emerging economies in this region, providing
impetus to the market growth.
Advancing
automotive and display technologies, alongside the increasing number of OEM and
aftermarket companies, drive the growth of the market. Moreover, the adoption
of automotive HUD in the mid-range car segment led by improving socio-economic
conditions in the region boost the market size.
North America
is the second-largest market for automotive head-up displays. Factors such as
stringent safety norms and increasing awareness about the safety systems
installed in vehicles boost the market size.
The automotive
head-up display market in Europe has emerged as a profitable market globally.
The market growth is driven by the augmenting demand for luxury or premium cars
and SUVs equipped with automotive head-up display systems.
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