The Automotive Over-The-Air Updates Market Size is poised for further growth, driven by the increasing number of connected cars and electric vehicles. Notably, key players have entered this market, making significant investments in research and development to provide secure and cost-effective OTA updates and solutions for automobiles. Regions such as North America, Asia Pacific, and others within these areas are expected to dominate the forecast period. However, it's important to note that the automotive sector was adversely affected by the pandemic, resulting in reduced vehicle sales and disruptions in the supply chain.
Several industry players encountered production halts and
plant activity disruptions, as government mandates aimed to curb the pandemic's
impact. Although the pandemic had severe repercussions, the market is
anticipated to rebound as the situation improves. The growing demand for
electric vehicles and the adoption of connected vehicles are driving market
growth. Concerns about safety and cybersecurity are on the rise, which is
expected to foster market expansion. Additionally, government initiatives aimed
at improving automotive technology will contribute to market growth.
Nevertheless, challenges such as infrastructure limitations
and the high cost of OTA updates could hinder market growth. Vehicles are
becoming increasingly dependent on software, which is a contributing factor to
the growth of the Automotive Over-The-Air (OTA) Updates Market.
Key Players in the Automotive Over-The-Air (OTA) Updates
Industry include:
- Robert
Bosch GmbH
- NXP
Semiconductors N.V
- Verizon
Communications Inc.
- Continental
AG
- Infineon
Technologies AG
- Qualcomm
Incorporated
- Intel
Corporation
- HARMAN
International
- Airbiquity
Inc
Market Segmentation: The Automotive Over-The-Air (OTA) Updates
Market is segmented based on technology, application, propulsion, and vehicle
type. Vehicle types include passenger cars, light commercial vehicles, and
heavy commercial vehicles. Among these, passenger cars are expected to exhibit
a high Compound Annual Growth Rate (CAGR) during the forecast period, driven by
rising income levels and increased spending on automobile safety and private
vehicle security.
The propulsion segment is divided into Internal Combustion
Engine (ICE) and Electric vehicles, with both segments anticipated to
experience growth. In terms of application, the market is segmented into
Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics
Control Unit (TCU), and others. The telematics control unit is expected to have
a high CAGR due to the increasing number of telecommunications applications.
The market's technology is categorized into Firmware
Over-The-Air (FOTA) and Software Over-The-Air (SOTA), with the Software
Over-The-Air (SOTA) segment poised to dominate the market. It is expected to
experience growth due to applications such as live traffic updates, email
applications, social media apps, and park assist, among others.
Regional Analysis: The Automotive Over-The-Air (OTA) Updates
Market is analyzed in four regions: North America, Asia Pacific, Europe, and
the rest of the world. While North America dominated the market in 2018, Asia
Pacific is expected to take the lead during the forecast period, with Europe
securing the second position in 2018.
Industry News: The new EVOLVE car model is now capable of
receiving OTA
software updates, with over 190,000 customers across 34 markets eligible to
download these updates. This includes vehicles such as the new XC90, S60, and
V60, along with electric cars.
Market Segmentation: By Technology:
- Firmware
Over The Air (FOTA)
- Software
Over The Air (SOTA)
By Application:
- Electronic
Control Unit (ECU)
- Infotainment
- Safety
& Security
- Telematics
Control Unit (TCU)
- Others
By Propulsion:
- Internal
Combustion Engine (ICE)
- Electric
Vehicle
By Vehicle Type:
- Passenger
Car
- Light
Commercial Vehicle
- Heavy
Commercial Vehicle
Raed more:
Off-road
Electric Vehicles Market
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