Middle East and Africa Yerba Mate Market 2022 Outlook, Current and Future Industry Landscape Analysis 2029

Rising awareness about the health benefits of yerba mate is an important driver for the MiddleEast and Africa yerba mate market. Technological advancements in the market and a rise in demand in the beauty and healthcare industry are expected to propel the Middle East and Africa yerba mate market growth.

Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay.

Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.

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Yerba Mate Market Dynamics

Drivers

Rising awareness about health benefits of yerba mate

Nowadays, consumers are seeking new types of tea & beverages to satisfy their taste buds and health needs. Drinking tea continues to be extremely relevant, across consumer groups. Yerba mate has many health advantages, including high antioxidants and minerals, boosting energy and improving mental focus, weight loss and belly fat reduction, enhancing immune function, and lowering blood sugar levels.

Technological advancements in the market

This is done by using the Net Promoter Score (NPS) which is used to measure the overall relationship the customer has with an organization. And Customer Satisfaction Score (CSAT) measures customer satisfaction with regards to a product or service in this way, manufacturers consistently create the new launch strategies, which helps the company grow. Much research studies are conducted in the field of yerba mate in recent years, which will ultimately boost the market growth.

Opportunities

Yerba mate companies are increasingly adding new and exotic flavors to their products as consumers seek various beverages. The younger generation desires more experimental drinks. Many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient and non-alcoholic options such as ready-to-drink (RTD) tea, coffee, and energy drinks. These rapid innovations led to an increase in the non-alcoholic drinks market.

Restraints/Challenges

Difficulty in the cultivation of yerba mate

Yerba mate plants come from the subtropical region of South America. They prefer humid, hot climates that grow plenty of rainfall. If the humidity in area is lower than 50%, the plant probably won't survive. Climate change is affecting food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in the natural and human components of agroecosystems.

Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labour problems due to delaying field operations.

Yerba Mate Market Scope

Type

• Argentinian yerba mate
• Paraguayan yerba mate
•  Uruguayan yerba mate
•   others

Form

• Powder
• Concentrate
• Extracts
• others

Product Type

• Regular
• Freeze Dried

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Yerba Mate Market Regional Analysis/Insights

The yerba mate market are analyzed, and market size insights and trends are provided based on as referenced above.

The countries covered in the yerba mate market report are the South Africa, Saudi Arabia, UAE, Kuwait, and rest of the Middle East and Africa.

In Middle East and Africa, South Africa is expected to dominate the yerba mate market due to the due to rising popularity of yerba mate as a social drink and growing demand for new variety of food ingredients and flavors.

Competitive Landscape and Yerba Mate Market Share Analysis

The competitive yerba mate market provide details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the yerba mate market.

Some of the major players operating in the yerba mate market are Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate Factor and EOCTEAS among others.

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