Rising awareness about the health benefits of yerba mate is
an important driver for the MiddleEast and Africa yerba mate market. Technological advancements in the market
and a rise in demand in the beauty and healthcare industry are expected to
propel the Middle East and Africa yerba mate market growth.
Yerba mate refers to an herbal tea made from a plant known
as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried,
usually over a fire, and then it is put into hot water to prepare herbal tea.
This tea can be served both hot or cold. Commonly known as mate, this beverage
is very popular in several countries in Latin America, Brazil, Paraguay,
Argentina, and Uruguay.
Yerba mate is a stimulant and contains caffeine. This
beverage can also infuse various flavors, such as grapefruit, pomegranate, and
others. Different flavors make it a popular choice for many consumers.
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Yerba Mate Market Dynamics
Drivers
Rising awareness about health benefits of yerba mate
Nowadays, consumers are seeking new types of tea &
beverages to satisfy their taste buds and health needs. Drinking tea continues
to be extremely relevant, across consumer groups. Yerba mate has many health
advantages, including high antioxidants and minerals, boosting energy and
improving mental focus, weight loss and belly fat reduction, enhancing immune
function, and lowering blood sugar levels.
Technological advancements in the market
This is done by using the Net Promoter Score (NPS) which is
used to measure the overall relationship the customer has with an organization.
And Customer Satisfaction Score (CSAT) measures customer satisfaction with
regards to a product or service in this way, manufacturers consistently create
the new launch strategies, which helps the company grow. Much research studies
are conducted in the field of yerba mate in recent years, which will ultimately
boost the market growth.
Opportunities
Yerba mate companies are increasingly adding new and exotic
flavors to their products as consumers seek various beverages. The younger
generation desires more experimental drinks. Many companies seek to provide
products that satisfy the ever-growing consumer demand for healthy, convenient
and non-alcoholic options such as ready-to-drink (RTD) tea, coffee,
and energy drinks. These rapid innovations led to an increase in the
non-alcoholic drinks market.
Restraints/Challenges
Difficulty in the cultivation of yerba mate
Yerba mate plants come from the subtropical region of South
America. They prefer humid, hot climates that grow plenty of rainfall. If the humidity
in area is lower than 50%, the plant probably won't survive. Climate change is
affecting food system sustainability by influencing farmer livelihoods,
consumer choices, and food security through changes in the natural and human
components of agroecosystems.
Annual precipitation and heavy rainfall events are becoming
more common, especially in the spring. An excessive amount of spring rain slows
crop establishment, interrupts planting, increases the prevalence of several
fungal and bacterial crop diseases, and might cause labour problems due to
delaying field operations.
Yerba Mate Market Scope
Type
- Argentinian
yerba mate
- Paraguayan
yerba mate
- Uruguayan
yerba mate
- others
Form
- Powder
- Concentrate
- Extracts
- others
Product Type
- Regular
- Freeze
Dried
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Yerba Mate Market Regional Analysis/Insights
The yerba mate market are analyzed, and market size insights
and trends are provided based on as referenced above.
The countries covered in the yerba mate market report are
the South Africa, Saudi Arabia, UAE, Kuwait, and rest of the Middle East and
Africa.
In Middle East and Africa, South Africa is expected to
dominate the yerba mate market due to the due to rising popularity of yerba
mate as a social drink and growing demand for new variety of food ingredients
and flavors.
Competitive Landscape and Yerba Mate Market Share
Analysis
The competitive yerba mate market provide details about the
competitors. Details include company overview, company financials, revenue
generated, market potential, investment in research and development, new market
initiatives, Middle East and Africa presence, production sites and facilities,
production capacities, company strengths and weaknesses, product launch,
product width and breadth, and application dominance. The above data points are
only related to the companies' focus on the yerba mate market.
Some of the major players operating in the yerba mate market
are Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS
MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate
Factor and EOCTEAS among others.
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