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The North
America yerba mate market. Technological advancements in the market and a
rise in demand in the beauty and healthcare industry are expected to propel the
North America yerba mate market growth.
Yerba mate refers to an herbal tea made from a plant known
as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried,
usually over a fire, and then it is put into hot water to prepare herbal tea.
This tea can be served both hot or cold.
Commonly known as mate, this beverage is very popular in
several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay.
Yerba mate is a stimulant and contains caffeine. This beverage can also infuse
various flavors, such as grapefruit, pomegranate, and others. Different flavors
make it a popular choice for many consumers.
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Yerba Mate Market Dynamics
Drivers
Rising awareness about health benefits of yerba mate
Nowadays, consumers are seeking new types of tea &
beverages to satisfy their taste buds and health needs. Drinking tea continues
to be extremely relevant, across consumer groups. Yerba mate has many health
advantages, including high antioxidants and minerals, boosting energy and
improving mental focus, weight loss and belly fat reduction, enhancing immune
function, and lowering blood sugar levels.
Technological advancements in the market
Yerba mate market is growing rapidly worldwide, owing to
increased health awareness and increased demand for healthy and nutritional
products. The market players in yerba are constantly working towards new
technology and product launches in the market. The launch of new technology and
research help cultivate and process yerba mate to satisfy the preference of
different consumers in the market.
Opportunities
Yerba mate companies are increasingly adding new and exotic
flavors to their products as consumers seek various beverages. The younger
generation desires more experimental drinks. Many companies seek to provide products
that satisfy the ever-growing consumer demand for healthy, convenient and
non-alcoholic options such as ready-to-drink (RTD) tea, coffee, and
energy drinks. These rapid innovations led to an increase in the non-alcoholic
drinks market.
Consumers are becoming more inclined toward new
combinations, increasing the demand for yerba mate drinks. Customers are
looking for unique flavors, regional variations on ethnic taste, or mixing with
familiar flavours that could provide a multi-sensory and flavorful experience.
Sports and energy drinks are expanding into the market. In addition, consumers
are shifting towards organic drinks that do not contain chemical ingredients
and give them more nutrition and health benefits.
Restraints/Challenges
Difficulty in the cultivation of yerba mate
Yerba mate plants come from the subtropical region of South
America. They prefer humid, hot climates that grow plenty of rainfall. If the
humidity in area is lower than 50%, the plant probably won't survive. Climate
change is affecting food system sustainability by influencing farmer
livelihoods, consumer choices, and food security through changes in the natural
and human components of agroecosystems. Annual precipitation and heavy rainfall
events are becoming more common, especially in the spring.
Recent Developments
Herboflora’s manufacturing facilities are specifically
designed for the production of tea and cleaning and cutting of herbs and
plants. This plant is equipped with grinding mills for seeds, flowers, leafs,
producing powder, cut and tea bags; homogenizing mixers for cut products and
tea bags; cleaning and selecting sieves for cut products and tea bags; cleaning
blowers; tea bag filling machines and packaging machines. The use of these
advanced technologies allows the company to enhance its production and
operations.
Yerba Mate Market Scope
Type
- Argentinian
yerba mate
- Paraguayan
yerba mate
- others
Form
- Powder
- Concentrate
- Extracts
- loose
leaf
- others
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Yerba Mate Market Regional Analysis/Insights
The yerba mate market are analyzed, and market size insights
and trends are provided based on as referenced above.
The countries covered in the yerba mate market report are
the U.S., Mexico, and Canada.
- In
North America, the U.S. is expected to dominate the yerba mate market due
to the due to easy availability of a wide variety of yerba mate based
products and growing popularity among students
Competitive Landscape and Yerba Mate Market Share
Analysis
Some of the major players operating in the yerba mate market
are Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS
MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate
Factor and EOCTEAS among others.
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