What is search engine optimization?/ SEO?
What is the content optimization?
Content optimization is a part of
overall SEO process. Where content of web pages is optimized to make the
content more relevant, attractive and actionable for the audience. The website
having relevant, attractive and actionable content have better chance to be
ranked high is the search engines.
To make content relevant we
should focus on:
Content quality
Content quantity
Content variety
Content readability
Internal linking & outbound
links
Keyword density
A) Content quantity
Basic
principle of content quality as per google are:-
.
content should be fresh & original one, if content is copied, it will
consider as spam.
B) Quality
-
Try to
understand intent of users.
-
Then give
him A-Z details on the topic. By covering various aspects.
-
Content
should be rich enough users feel that for what purpose he landed on the page.
Length
of content depends on different factors like
i)
type
of business: explain services, vision and mission of company.
ii)
Education
website, develop the content thoroughly with key details on various aspects.
iii)
Complexity
or simplicity
iv)
Content
is thorough and deep
v)
You describe
every details of the services which a customer expects.
vi)
Try to
write content question form – exa, where it is possible?
“digital
marketing tools”
“What are
various digital marketing tools?”
Focus of
your pages should be on users not on search engines.
Understand
your users first
What are
there requirements
What actually
they want.
Try to
build content around it by including the keyword, which he/she might be using
to find your content or website.
Don’t try
to deceive the users by writing irrelevant content.
Think about
what makes your website unique, valuable or engaging.
Stand
out from others in your field.
Google
has put specifically focused on that you should avoid.
-
Automatically
generated content
-
Creating
pages with little or no original content.
-
Abusing
rich snippets markup.
-
Cloaking
-
Hidden
text and link and so many other things.
-
Content
quality and content quantity are both are very important techniques of on page
SEO
-
There
two techniques are the back-bons of content optimization.
-
Google
has put lot focus on the quality and quantity of content.
C) Content varity
Text with keywords that your
prospect are using in the search engiens, Image, Videos Infographs table.
-
It will
increase richness of your content.
Image seo:
Right alt text
Image size
Image dimension
Alignment
D) Content readability
Plugin
:- for measure the readability score of our content.
-
Content
readability is the level of ease to understand a written text.
-
Search
engines don’t calculate readability score, however they measure the human
behavior on page.
-
So it
is important to improve the human behavior on page by increasing the content
readability.
-
Short
and simple words are key to the content:-
-
Use of
short sentences:
Just break
the sentences into parts and use contraction to shorten your sentence.
-
Use conversational
style just like you are talking to others.
· Typography
: Style of writing, selection words, syntax of the content matters,
visual suspects of content also matters.
· Typography starting from the font, font
size, line height, line length matter a lot.
a) Font size:- Ideal font size 16 pix.
May use
14 pix. Depending upon the font.
Correct
font size reduce the eye strain.
b) Line height :-
Line height
should be 150% of the font size.
If we
use 14 pix font the height should be 21 pix.
c) Line length:- good number of words in line
would be 9-12 words or between 50-60 characters.
Header
and sub-header:- organize the content into headings and subheadings.
-
Some plugins
for typography
Google fonts typography
Easy typography
· Links and hyperlinks are embedded in the
content.
By clicking on those links they
take you to the page within the website or sometime outside the website.
-
When it
comes to the content optimization, they are very important from SEO point of view.
A. Internal linking
B. Outbound linking
A. Internal linking
Linking any words, image, video or page to any
other element within the website by putting hyperlink.
Makes site more user friendly and
offer good navigation.
Effective hyper linking is always
considers good from SEO point of view.
B. Outbound linking
-
Similar
to inbound linking, but target page is the any other page on the web expert
page of your website
KEYWORD DENSITY:-
SEO
Quake one of the favourite tool of SEO.
· Off -page SEO
Off page SEO
has to do with promotion methods of the website beyond website design of
purpose of ranking website higher in the search results.
-
Is a
technique that can be used to improve the position of a website in the search
engine result page. [ SERP ]
-
Primarily
off page SEO is link building process or getting links for your website.
· Dimensions of off page SEO
Off page SEO has three dimension
:-
1. Link building
2. Social media
3. Social bookmarking
1. Link building
a. External link : link given to your website
by other website.
b. External link from quality webpage matters
in the eye of googles.